Before starting CAMBIAR, Simon Chadwick was Global CEO of NOP World, a $400 million market research and consulting company. In this role, he was responsible for creating a cohesive global group out of nine highly distinctive and successful research companies in the UK, U.S., Europe and Asia. Before joining NOP, Simon ran a number of research, consulting and CRM companies within the WPP Group, including The Winona Group, Research International USA, Research International UK and Research International Italia. In his 27-year career in the market research industry, Simon started a number of successful companies as well as becoming known for his ability to restructure and "turn around" companies facing difficulties.

Simon is active in the leadership of the market research and marketing industries; he was 2004 Chair of CASRO (the Council of American Survey Research Organizations) and was a member of the Board of Trustees of the Marketing Science Institute. Both he and Jay have been members of the Board of Advisors of the MSMR (Masters in Market Research) program at the University of Texas Arlington. Simon is a Fellow of the Market Research Society. He holds an MA in Philosophy, Politics and Economics from Oxford University, England and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.